Expand the reach of your next webinar by converting it into a white paper or other assets using AI-powered content strategies that work.

If you have ever participated in the planning of a webinar, you know that it takes a lot of organizational resources. From Product Management to Sales to Marketing, and even the C-Level, various teams contribute to creating a successful experience, but when it’s over, it’s over, right?

Sure, you can continue generating leads by offering the content on-demand through a landing page, or maybe have the video team cut a few clips for a LinkedIn promotion.

However, what if I told you that even these examples are only a tiny fraction of the lead-generating power of the humble quarterly webinar?

Don’t Waste the Webinar

Let’s start with the fact that just because this content started in an audio and video format, doesn’t mean it needs to stay that way. In fact, it can be converted into many other assets, including a white paper.

Like a webinar, a white paper is another high-value, often form-protected content asset that provides the same or higher level of industry insight in a readable web, paper, or PDF format.

Converting a compelling and useful webinar into a white paper is a great first step to boosting the variety of your content resources.

For any number of reasons, folks may prefer to consume content in a readable format rather than audio or video. By turning your webinar into other forms of content you allow a greater number of individuals to access your message.

You can also augment the white paper with customer quotes from recent case studies, supporting research or statistics, custom charts, and more.

Limited team resources? No problem. There are a number of artificial intelligence (AI) powered tools that can help content teams to expedite the conversion of a webinar into print, graphics, and more.

Transcribe This Webinar into Text

In the past, it took a couple of hours (at least) to listen to an audio file and type out a readable version of the content. Today, you can get a pretty accurate transcript using speech-to-text technology in a matter of seconds.

Both Otter.ai and Adobe Premiere offer solid transcription capabilities for audio or video files, but there are others being released every day that will likely offer even more bells and whistles.

Check into your current solution subscriptions and see if a transcription feature is available in the marketing, creative, or productivity platforms for which your organization is currently subscribed.

Building the White Paper

Once the content is in text form, you can certainly take it from there and start breaking it up into sections for a white paper. Remember to properly source any data points shared, set aside particularly pithy pull quotes, and start planning the layout.

Keep in mind that with more complex B2B tech solutions or topics, there can be a learning curve. Depending on other priorities, stakeholders may not possess the product details, industry knowledge, or extra time necessary to make this into easy work.

That’s where AI comes in again. By placing the transcript into a generative AI solution like ChatGPT (or others), you can obtain a summary of the webinar content, create an outline, change the voice to be less casual, and more.

There is another key benefit to using this type of previously published material to build out your corporate marketing content funnel. Because a webinar is already available for public view in an audio format, any further content approvals, if required, typically go much faster – bonus!

Move to Design

Once you have an idea of the layout, stats, and pull quotes needed for a compelling white paper, an AI-powered graphics solution like Canva can be a big help to take your ideas from imagination to reality. You can even generate an image to suit your project, based on the prompts you supply.

With a host of templates available, simply choose one that accommodates your design and brand elements.

What’s Next?

Expanding the value of your latest webinar by offering this content as a white paper is just the first step in a well-developed and comprehensive content strategy.

Ready to learn more? Feel free to reach out directly or connect with the professionals at 512Financial for all of your fractional marketing, human resources, finance, and accounting needs.